I’m a Steve Jobs fanboy…
As many of you know today (March 7th) they announced the 3rd generation iPad with a couple of hardware updates and some sleek new applications. Nothing that impressed me but I’ve not been impressed nor expected to be impressed since the original iPad. As a product the iPad is a sidekick to my iPhone and Mac. It only comes into its own when I have an 11 hour flight ahead of me.
What I noticed today whilst watching the live blogs and streams of the Apple event is that I’m definitely not an Apple fanboy like many would label me. I’ve known that for a long time since I still consider products like Apple TV and iTunes to be some of the worst in their field. Apple TV mostly due to its lack of content, especially comparing to the likes of Roku. iTunes because it’s still overpriced for non-music content and it’s possibly one of the worst pieces of software that I use regularly.
Turns out I’m a Steve Jobs fanboy. Even without watching him present live, just the pictures of him presenting on the live blogs gave me anticipation for the full video. I would without a doubt watch the event once the video went online however now I know for a fact I will just watch the ads and clips Apple release afterwards. As much as I think Tim Cook is more than capable of running Apple he’s just not Jobs. He’s not the father of Apple and never will be unfortunately.
I remember the first time I was properly into Apple products, it wasn’t that long ago. Up until the age of 17 (4 years ago) I was a Windows user. In fact I didn’t really know Macs existed and hadn’t even used one yet. To me Apple made iPods and that was their best product. Then I went to college and one of my classmates had a white 13” MacBook. I instantly fell in love with it and went out that weekend and used my savings my grandparents setup for me to buy one. It was not only my first Mac but also my first laptop to myself, I had desktops to myself before that but no laptops.
Within a few months the MacBook Air was going to be launched and I decided I’d give the event a watch. I discovered this fellow with grayish hair, John Lennon-esque glasses and a strangely captivating manner. Turns out his name was Steve Jobs and he founded Apple. That was me hooked, not to Apple but to Apple’s events to be entertained by this man. He made simple products sounds incredible and lo and behold a lot of them were due to their simplicity.
For many he was an innovator but for me he was also part entertainer. His captivating style and presence is among the likes of Sir David Attenborough and Morgan Freeman for me. He could narrate nature documentaries.
October sucked.
The shrine to Steve Jobs outside of the San Francisco Apple store.
I was there mannnnnn!!!
I love my new MacBook Air.
We decided to splash out on two MacBook Airs since both Simon and myself’s previous MacBook Pros were coming up to their 3rd birthdays. They have some pretty decent specs too;
Processor 1.8 GHz Intel Core i7
Memory 4 GB 1333 MHz DDR3
Storage 256 GB Flash Storage
I had serious worries about being limited to 4GB when it came to RAM, time will tell if I regret going with it. Photoshop and Illustrator seem to be running incredibly quick, possibly even as well as they did on my 8GB, Core i7 iMac.
Apple, Give Me a Printer!
Printers, a piece of technology which has long been hated by all human beings. They rarely work and when they do you discover you’ve printed the wrong document, when you return to print the correct copy it has magically stopped. They seem to enjoy ripping and crumpling up paper on the weekends. They seem to understand your schedule because as soon as you need to leave for that important meeting they require you bless their hand with printer gold (ink cartridges).
Apple, a technology pioneer who continues to make stuff which “just works”. This would be particularly handy in the situation of printers. So, an open letter;
Dear Steve Jobs,
Please, with your final days at Apple ever closing, just put some of your team onto creating a printer. With the billions you have in reserve for research and development, please, please, just pop a few million into development of an incredible printer.
You are the only company on the planet who can transform printing in the home forever. I know the market isn’t incredible or particularly innovative but sometimes you need to do a public service. Think of this as your savor of humanity when it comes to the everyday man and woman. The battle of Mac vs. PC will forever be won if you crack the printer problem as even Bill Gates will have to bow to the genius of the human who fixes printers. You would likely make absolutely nothing from this venture but the hearts and souls of the world.
Please use your awesome magical powers and make a printer that “just works”.
Yours wishfully,
Greg Cooper
Done.
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